Technology and social media are a big part of today’s society, and we are exposed to them daily. Thirty years ago, social media was very different from how we know it today, and it solely focused on connecting people virtually. In this article, one of our Blackpool social media managers, Jenna, will explore the importance of social networking for your business.

Platforms such as America Online and Prodigy were the first to enable these online social interactions. However, it wasn’t until LinkedIn was introduced in 2002 that the use of social networking platforms started to transition. The purpose of social media developed from real-time chatting and connecting with friends or family to a networking tool for career-minded professionals.

This change to the purpose of social media opened the door for the business world. At first, recruitment managers used LinkedIn to scope out potential employees, but businesses quickly noticed the global outreach social media could offer. Gone were the days of doorstep selling or distributing leaflets to advertise services. Instead, social media quickly became businesses’ most used marketing tool worldwide. It is not only used to drive business, generate leads and raise brand awareness. It also helps protect a company’s reputation and increases communication, enabling a direct link between customer and business.

Did you know that over 50 million small businesses actively use social media for marketing purposes? You should be one of them! With its increase in popularity, the competition and fight for visibility between companies on social media is a more significant challenge than ever before. That’s where iqwerty comes into the equation; our social media managers in Blackpool can develop a bespoke social media strategy to get your business noticed online. 

How to make your company stand out from the crowd

Over half of the world’s population regularly uses platforms such as Facebook, Instagram, Twitter and TikTok, making them the perfect channels to drive your business forward. 

Creating a Facebook page or an Instagram account and posting content every few months no longer cuts it in the competitive world of web advertising. Not sure how to compete with other companies? You don’t have to. Our Blackpool social media managers will do it for you.

There is no one-tactic-fits-all-channels approach to being successful in social media. Networking websites and the way we use them are constantly changing, so we need to change with them. A straightforward but adaptable social media strategy is critical when using social media as an effective business marketing tool.

Keeping on top of ever-changing: algorithms, updates, and trends is vital in ensuring your company’s digital marketing strategy is successful and effective. It is also important to remember that each platform is different, and content that works for Facebook may not work for TikTok and vice versa. 

Rather than taking the same post and publishing it on your social media accounts, creating different content suited and tailored to each social media channel is essential. This content needs to be meaningful and should entice users to engage with your page. Once there is engagement with your online content, you must interact with your audience to increase your reputation and make your company approachable.

We know how time-consuming it can be to manage and maintain an effective digital marketing strategy, especially when running a business. 

We are here to help! Schedule a meeting with one of our Blackpool Social Media Managers so we can create a bespoke marketing strategy to make your business thrive.

Why should you hire a social media manager in Blackpool?

Outsourcing your social media management could benefit your company for many reasons. Being a business owner pulls you in various directions; making time to sit down and manage multiple social media channels can be challenging, and pushing it down the never-ending to-do list happens frequently.

Time is money, so don’t waste yours by doing tasks that you can easily outsource. Our Blackpool-based social media managers can develop and deploy a customised strategy across your social profiles to allow you to focus your time on making money instead. 

We know how important social media is for business growth, so if you see yourself sporadically posting content on Facebook, Instagram and co., it is time to let someone else manage them. Social media is a competitive market, so be sure not to be the last in the race to the top.

“We don’t have a choice on whether we do social media; the question is how well we do it.” -Erik Qualman

You want to be better than your competitors, so having someone on your side with experience and expertise in this ever-changing minefield of social media is the way forward. 

Wouldn’t it be easier to have your employees manage your social media network? It might be, but it won’t be effective. Whilst your employees may use social media in their spare time, it does not make them experts in understanding what makes social media tick and how to use social media tools to drive user engagement. 

A social media manager is knowledgeable about creating brand awareness and understands what it takes to make you successful. They can create content specific to your needs and know which publication schedule will reach a bigger audience. 

Not only will a social media marketer bring another perspective to your strategy, but they will also be able to advise you on what strategies will work best for your industry, clientele and products.

Whilst there is often a cross-over between platforms and users interacting with multiple channels, some may target more specific groups of people, making some social media pages more suited to your business than others. But do not worry; a social media manager can steer you in the right direction and generate a marketing plan bespoke to your business.

Be better than your competition! Build a bespoke strategy with a social media manager in Blackpool

Most of us engage with social media as part of our day-to-day lives. The demand for online connectivity and a constant stream of information and input on digital platforms is growing at an unprecedented rate with no signs of slowing down. Keep up with this growth and use social media to your advantage!

Do you already have social media channels but don’t seem to get the engagement or leads you desire? Maybe an existing employee has taken on the responsibility of managing your Facebook and Instagram accounts with little sign of progress. If that is the case, it’s time to consult a marketing professional to achieve the best results for your business. 

Let us help you beat your competition online! iqwerty can increase the effectiveness of your social media presence, creating a tailormade marketing strategy to deliver optimal results to drive your business forward. Does that sound exciting? Then get in touch with one of our experienced Blackpool social media managers to arrange a free, no-obligation consultation to determine how we can get the most out of your online presence.