Do you need a website? It depends on your circumstances. If you are in the process of setting up a new business, a website may not be an immediate priority. Let’s rephrase the question – will a website benefit your company’s growth? Most probably! Working with a Blackpool website designer to develop an engaging online presence will enable you to get noticed on the web and drive business to your company. You should not disregard the power of digital marketing lightly! Sure, positive word of mouth can generate leads, but will it be enough? Asking whether your business will benefit from a robust digital presence is comparable to asking if a builder needs a hammer in his toolbox. If you want to grow slowly, a solid social media strategy may be enough to get you going. However, a bespoke marketing strategy is essential for those wishing to develop their business quickly. In the past, print media was the go-to advertising technique; in 2022, investing in a high-quality website is likely to yield much better results. To discuss the development of a website for your business, why not speak to one of our Blackpool web designers?

A website, the perfect sales pitch; all day, every day

Many benefits are associated with taking your business online with a carefully crafted marketing strategy. Above all else, a unique and professionally designed website is your perfect salesperson, a consistent pitch that is on point every time. Think of your website as a CV for your business. It is an opportunity to sell your product or service repeatedly. You can use your new website to showcase your work, make testimonials accessible to new customers, and add anything else you think sells your services.

“To become successful online, you only need to remember the following: Good Heart + Passion + Web Design + SEO + Digital Marketing + Dedication + Positiveness + Patience = Success” -Dr. Christopher Dayagdag

Imagine you have spent a whole day at different networking events, and you handed out your business card to a hundred and one potential clients. When those people return home, provided that you made a positive impression, they will likely look your company up online and undertake further research. After all, people do not want to give their hard-earned money away without a good reason. According to a recently completed survey, 75% of consumers admit to judging a company’s credibility based on its website. So, ask yourself this question – do you think your ideal customer will want to do business with you if they can’t find anything about your company online.

Cast your net wide and far; engage with a broader audience

Although a strategically placed online presence is a brilliant way to reach potential customers, we did not always have the world wide web. For centuries, the only way to gather leads was in person. Most companies would acquire new business via word of mouth and print advertising. Print advertising proved a helpful marketing technique; however, money limited your growth. Without the capital to invest in billboards, leaflets and powers, your ideal client would not know you existed. Fortunately, today it is possible to grow a small side hustle into a global enterprise due to the new digital age. Every day we hear success stories where ordinary people have developed an idea and marketed it through the internet.

Did you know that more than 3.5 billion searches are completed on Google daily? Your website has the potential to reach both a global and local audience. So don’t worry if you are a plumber in Blackpool; you won’t be getting leads in Abu Dhabi. Get in touch with one of our Blackpool web design and SEO specialists to discuss how we can drive your business forward with a digital marketing strategy.

Reach your ideal client with a Blackpool website design

The abbreviation SEO is short for Search Engine Optimisation. SEO is the process of optimising a website and its content to improve its performance on search engines such as Google. We use SEO to ensure that your website is discoverable for keywords. For example, if you are an accountant in Blackpool, you would want your website to perform well for search terms such as ‘Blackpool accountant’. When you hire iqwerty to develop an SEO strategy for your website, our Blackpool web designers will determine the keywords your ideal customer will search for on Google and optimise your website accordingly. Did you know that 95% of people do not go past the first page on Google? One of the best hiding places on the internet is page two of the search results.

When you have found a web design company in Blackpool to create your online presence, you should consider whether your preferred marketing agency is capable of getting your new website to the top of Google. Your website will only deliver results if your ideal customer can find it. We always advise using the same company to build your website and manage your SEO strategy; the company that produces your website will know it inside out. iqwerty is a digital marketing agency in Blackpool specialising in developing bespoke websites and deploying SEO strategies.

Search engine optimisation is not an overnight process; it takes planning, time and consistency to reach the top of Google. If anyone could throw up a website and instantly hop to the top of Google, everyone would be launching websites left, right and centre. When you search on Google, its algorithm delivers relevant, high-quality results. It takes time to prove to Google that your website is reputable. You can try pay-per-click advertising via a platform such as Google Ads for faster but costly results. PPC will place your website at the top of the search results. As the name says, you will pay each time somebody clicks on your ad. You set a monthly budget for your PPC campaign, which you will never exceed.

Sticking your website to the top of Google offers unrivalled exposure; it is a goldmine up there! One mistake companies tend to make is investing too much in PPC at the expense of a comprehensive SEO strategy. Throwing money at PPC is a temporary solution; if your cash flow becomes tight and you cannot afford your ads, your leads will stop overnight. Ranking your website with an SEO strategy is a better solution for long-term, consistent results.

Transform your online presence by consulting our Blackpool website designers

The decision to have a website professionally built is one of the best business investments you can make in 2022. Google is mighty, and the businesses at the top will always be one step ahead of their competition. However, we understand that not every small business has free capital to invest in a website. iqwerty is a little different to other digital marketing agencies in Blackpool. Whilst you are more than welcome to purchase a website outright, we also offer a website rental service in Blackpool for a fixed monthly fee or on a commission basis. To discuss the options for your small business, schedule an initial consultation with a Blackpool web designer.

If your new business venture cannot afford a website, social media is an ideal place to start. Through platforms such as Facebook, Twitter and Instagram, you may be able to drum up some business in the early days. You can create a business page on social networks free of charge. iqwerty’s team of Blackpool-based social media managers regularly write insightful articles regarding all the major social networks in our Digital Marketing Blog.

Do you already have a website? If it isn’t performing as expected, iqwerty would be happy to offer you a complimentary SEO report explaining why your current website is underperforming. To discuss the start of your online journey, you are more than welcome to schedule a free discovery call with an experienced Blackpool web designer.