Our last article explored why businesses need to have their own website. We established the importance of an online presence and how a strong marketing strategy is essential to drive your business forward. With the internet and social media growing by the day, we now know the value of a professionally designed website and how it impacts the success of your business. Our Blackpool-based web designers could create a high-quality, bespoke website for your needs, but no one wants an empty web page. Every website, social media platform or other marketing channel has one thing in common. They all need content!

The internet is overloaded with millions of websites and media, so creating new, exciting content can be challenging. Make people want to spend time on your website with engaging content tailored to them so before you start, always remember that everything you make should be aimed at your audience. You want your content to be versatile and attractive so that anyone that comes across your website is gripped into reading further.

Do you know precisely whom to target and what information your customers want to see? If you do, then great! Now it is all about how you display your web content. Let’s face it; if we put one long, continuous piece of text on a website, many readers would choose to ignore most of the article.

Our society is used to a constant oversupply of information which also means that we are less likely to pay attention to everything we are exposed to. We get a never-ending input from multiple sources such as television or social media, and scientists have found that an average person processes around 74 GB of data daily.

But how do you ensure your audience will engage with the content you create? Our Blackpool web designers and content creators know how to make your website functional and enticing simultaneously. They will be able to explain how iqwerty will make your website successful. What are you waiting for? Let’s schedule a call. 

Don’t bore your audience; different types of content will make your website great

In life, you don’t want to put all your eggs in one basket, so why would you with your online content? We already established that content needs to be versatile and should encourage the reader to want to interact with your website. Having a variety of content on your webpage improves your chances of being noticed. Some people may be looking for specific information covered in one of your articles or researching companies with good reviews in their area. Regardless of what they are looking for, your website recognition and traffic will increase if you can provide different content that covers multiple areas. Here are a few content ideas to help bring diversity to your website.

Infographics

Infographics are visual representations of data and information in various illustrated formats containing minimal written text. As already mentioned, we process incredible amounts of data daily, in which visual content plays a significant role. Everywhere we look, there is visual stimulation, and it is almost impossible not to be exposed to them daily.

Visual content holds great power as it is believed that as much as 65% of the world’s population are visual learners and retain information more easily through images, charts, icons and diagrams. Research shows that visual content is processed 60,000 times faster than text as it takes the human brain longer to decode language than images containing very little written information.

Whilst infographics may be easier on the eye than written text; it is also harder to incorporate all essential information. Infographics may not be best suited when you are relaying many details. Instead, you could create an exciting blog post to ensure you can include all the necessary information.

Blog Posts

Many websites will have a section dedicated to blog posts. Blog posts are used to inform their readers on different topics and are displayed in reverse chronological order, so the newest blog post appears at the top of the webpage. One or multiple content creators will discuss various subjects within these informative texts, so this type of writing can be pretty personal with different opinions and styles. When writing a blog post, the most crucial part is to connect with the audience and structure the post so readers will want to engage with the content.

Whilst there is a thin line between personal and professional opinions on topics and walking the tightrope between them can be challenging, blog posts and their personal touch are of value to every company. They create a sense of approachability and personality that may otherwise be difficult to achieve. If you aim to make your business more credible, then blog posts are a great way forward, especially in addition to Testimonials that should be displayed on your website.

Testimonials

A testimonial is a written statement from previous customers to describe their experience with your company and your services or products. They often include praise or recommendations, which are vital in securing new customers and assuring them of your company’s legitimacy. Displaying testimonials is believed to increase business by over 60%, as surveys suggest that 90% of customers read reviews and recommendations before purchasing.

With testimonials having a significant impact on new business, it is crucial to understand that whilst they can have a very positive effect; they can also make all your marketing efforts tumble down. It won’t matter whether you have a strong SEO strategy and are at the top of Google; negative reviews will dissuade potential customers from considering your business.

Imagine you are looking for a tiler and clicking on the first Google result in your area. One of the first things you would do is check their previous work and any reviews; however, if you notice multiple people complaining about their lack of service and lousy finishing, you would not consider hiring them. Being on the first page of Google will no longer matter as you will rely more on people’s experience and recommendations than good marketing.

We know a solid SEO strategy is vital to generate leads and raise brand awareness; however, it can only work if the deliverables are of good quality from start to finish. A professional website, SEO, and engaging content like blog posts and testimonials will result in success and revenue.

Why should you hire a content creator in Blackpool?

“Do what you do best. Outsource the rest.” -Peter Druker

Let’s make this equation reality. Our web designers and marketing managers in Blackpool can take care of every component of your marketing strategy, such as web design, SEO, content creation and social media management, leaving you with more time to focus on providing high-quality services to your customers. Contact us here to set up a complimentary discovery call so we can succeed together.